watch a festival
Tenth Annual Festival
My Hotness is Pasted on Yey!
Director: Gus Andrews
Producer: Gus Andrews
Winner of the Fair Use Award
ABOUT THE FILM
More about My Hotness is Pasted on Yey! from filmmaker Gus Andrews
The Media Show is a YouTube channel series staring puppets Weena and Erna, two high-school-aged sisters skipping school to spend time making their own videos in an abandoned storage closet in an advertising agency in New York City. The show’s model of media literacy aims to reconcile the exuberance of fan-created media with a critique of ad-driven corporate media.
In this episode of The Media Show, My Hotness is Pasted on Yey!, Weena and Erna happen across a terrible graphics job in Cosmopolitan, leading them to the website Photoshop Disasters, which gets them thinking about other photo manipulation throughout history. Stalin, Hitler, OJ Simpson, Beyoncé—who hasn’t been touched by photo alteration in some way? The girls explore art and propaganda and end up playing with Photoshop themselves, taking control and manipulating their own appearance.
By primarily distributing online, we aim to enter into a dialog about media where young producers, both casual and political, are already displaying and critiquing their work. We hoped this episode might be many things to many people. To viewers on YouTube, it has prompted dialog about whether media can simply be dismissed as “fake” and how photos are involved in the “pro-ana” (pro-anorexia) community online. To educators, we hope it offers Photoshop Disasters and ad agency websites as potential materials for media literacy lessons, while sparking some new ideas on how to approach the topic. We even hope that this might give ad agency creatives a moment to reflect on the impact of their work.