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Director: Louis Fox
Producer: Sustainable Table, Free Range Graphics
Winner of the Film for Thought Award
ABOUT THE FILM
More About The Meatrix from Free Range Graphics
The Meatrix is a humorous 4-minute Flash animation that spoofs The Matrix films and highlights the problems of factory farming. Instead of Keanu Reaves, The Meatrix stars a young pig, Leo, who lives on a pleasant family farmâ€¦or so he thinks. Leo is approached by a trenchcoat-clad cow, Moopheus, who shows him the ugly truth about agribusiness, complete with a send-up of the â€œstop-motionâ€ camerawork immortalized by The Matrix. The mix of humor, pop culture references, and an important message clearly resonates with a wide swath of the Web-using public.
In early 2003, Free Range Graphics invited nonprofit groups around the country to submit proposals for their first-ever Free Range Flash Activism Grant. After reviewing 50 proposals, Free Range awarded the grant to the Global Resource Action Center for the Environment (GRACE), an organization committed to halting factory farms and promoting sustainable agriculture.
With background material provided by GRACE, Louis Fox from Free Range Graphics created The Meatrix film. His decision to spoof The Matrix was based on the similarities between the film and todayâ€™s corporate system of agriculture. In the three months since its November 2003 release, over 4.2 million people around the world viewed The Meatrix. This is an unprecedented success for an online advocacy film. Press coverage has included USA Today, CNN Headline News, the Guardian (UK), the Canadian Broadcasting Corporation, NPR, MichaelMoore.com, and many other newspapers, magazines and radio shows. The film even reached the top of Blogdex.netâ€™s â€œmost contagious information currently spreading in the weblog communityâ€ index and has been featured on hundreds of blogs, message boards and listservs.
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